Con: Internet Leaves Newspapers ‘In The Dust’

By KAREN RIVERA
The UNITY News Online
As the UNITY convention kicks off, journalists and recruiters alike come to shed their heavy baggage of job cuts, losses and loads of work to enjoy a reunion of like minds.
The Internet has affected the industry in a multitude of ways — the obvious being how we all decide to receive our news. The user has reaped the benefits while the news companies are left in the dust.
According to a report on Stateofthenewsmedia.org, the industry lost 2,000 full-time newsroom jobs during the advertising recession of 2001 and a net of about 1,000 more in the next four years.
Look at the Los Angeles Times. While it has focused on Internet-based news to generate content and views, the editor-in-chief and publisher both left in the past four years. Challenging layoffs, pay cuts and buyouts were just a few of the things that caused them to resign, according to The New York Times.
This was a newspaper on the pinnacle of success with a circulation number of 1.2 million only a few years back, according to Kit Rachlis, former editor-in-chief of the Los Angeles Times.
The Web has revolutionized the way everyone receives information, but newspapers can’t seem to catch up and establish themselves to be premier sources of quality content online.
Following these job cuts, more employees are forced to pick up the slack, multitasking more for the same pay. Multitasking is a valuable asset to maintain, but when it cuts into quality, one begs to ask the question: Where do we stop?
Citizens now find themselves as conduits of information under the new wave of citizen journalism. They are armed with the tools of the trade but not with the credibility. Credibility is the cornerstone of journalism, but right now, it’s crumbling under the weight of the Internet.
Journalists continue to lose jobs as they adapt to the practices of the Internet. They have the stories of Stephen Glass and recent events such as the Iran missile photos to remind them of the dangers.
Even though a storm is brewing on the forefront, there must be a silver lining.
Media corporations need to start restructuring the way they run their businesses. Money fuels the fire, but stories and information start it.
According to Robert Hernandez, director of development at The Seattle Times, the business and sales side should step up and take on new business strategies.
“I think money’s to be made, but we’re not being creative enough,” he said. “We’re more creative on the editorial side on storytelling than on the ad-revenue side, and that’s one of the things that if they’re not changing, then we have to help change.
Hernandez said he thinks the concept of talking to ad people makes journalists uncomfortable.
“But we have to overcome that — if we want jobs,” he said.
Instead of having one person do three jobs, there has to be enough revenue to allow people to do one main job and develop other content.
A revolution toward specialty-generated content will allow users to receive the best quality news, not haphazard content.
Related Link:
http://www.pbs.org/mediashift/2007/08/digital_job_shiftthe_difficult.html


![[del.icio.us]](http://unitynews.org/wp-content/plugins/bookmarkify/delicious.png)
![[Digg]](http://unitynews.org/wp-content/plugins/bookmarkify/digg.png)
![[Facebook]](http://unitynews.org/wp-content/plugins/bookmarkify/facebook.png)
![[MySpace]](http://unitynews.org/wp-content/plugins/bookmarkify/myspace.png)
![[Newsvine]](http://unitynews.org/wp-content/plugins/bookmarkify/newsvine.png)
![[StumbleUpon]](http://unitynews.org/wp-content/plugins/bookmarkify/stumbleupon.png)


